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New Interactive Labels at Caffe Nero

Posted from: W12, UK

Caffe Nero’s introduced interactive labels to promote their Panini range. I’ve spotted this label in the Euston’s store. 

The label is smartly located where the queue usually is, so that people can’t miss it while they are waiting to order their daily Cappucino.

The video tells a story of Piero, who makes Panini for Caffe Nero. ’ Piero rests all our ciabatta doughy for 24 hours…’ is the beginning of the story.

This is a brilliant idea;  the interactive label helps to surface information that is traditionally hidden to consumers, such as how the panini are made and who produces it.

You may argue that Piero is a fictional character created for marketing purpose, but the story is still engaging. It creates a deeper connection with products, promotes trust into the brand, and more importantly It made me wanting to buy one of their Panini even more.

I’m sure we will see more of this in the near future.

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The art of communication: The imago dialogue

The art of communication: The imago dialogue

I came across a communication technique developed by Sophie Slade called ‘ The imago Dialogue’. I’ve been practising this technique with my husband and found it really useful.

Often when we communicate, we don’t really listen. Our pre-conceptions and fears are an impediment from having good conversation.

Slade’s technique is based on the following steps: summarise, validates and empathizes. The listener is open, surrender completely to the speaker. The listener empty himself of fears and pre-conceptions.

First, the listener must summarise his understanding. The idea is to mirror what the other person has sad. ‘What I am hearing you say is…’ Making sure that the other person says all he/she wanted to say: ‘Is there more about that?’

After, we’re sure that we really understood the other person, we can validate the other person view by trying understanding his feeling: ‘It make sense to me that you feel like that give that.’

Finally, we can talk about our feeling, so the other person knows how do we feel about the situation.

A example of conversion I had with my husband using this technique

HUBBY: Are you available to talk right now?

ME: Sure. What up?

HUBBY: I would like to talk about Christmas. I know we decided to stay in London this year, like we did last year. This year, I would like to spend Christmas with friends. Last year, we didn’t organise anything special. I want to know your intention and organise Christmas with you.

ME: summarising: I see. So you want to discuss what to do for Christmas, because you didn’t like the way we spent Christmas last time. (In this last sentence I wasn’t listening and I did interpreted his thoughts.  He never said that he didn’t like last Christmas)

HUBBY: No, I want to organise Christmas with you. I know some of our friends will be in London; it will be nice doing something together.

ME: Validating: I see. Christmas is important for you, it does reminds you of family time, and therefore you want to spend it with friends.

HUBBY: Yeah

ME: I’m happy that you want to talk about Christmas. I didn’t realise how Christmas was important for you. Let’s talk about it.

Try this technique with your partner, friends, and at work. You will see the difference. 

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Phases of couple relationship

Being a couple is not always easy. Think about a couple like donkeys bonded by a rope, and you’ll understand that the following picture depicts the phases of couple relationship.

 

At first, the donkeys are moaning because they cannot forage food where they like. The rope that bonds them together doesn’t allow moving freely. When the desire to foraging where they want become stronger, their relationship suffer even further. Until the couple agree on supporting each other in achieving their desires.

 

An happy ending, until history repeat it self.

Laurie Santos: A monkey economy as irrational as ours

Laurie Santos: A monkey economy as irrational as ours


http://video.ted.com/assets/player/swf/EmbedPlayer.swf

In this TED video, Laurie Santos reminds us that humans are not perfect. Although we are really good at overcome our biological limitation, there are other limitations that we still need to address, such as our inability to be rational, the tendency to make errors and poor decision making. Therefore, until we recognise our own limitations we won’t be able to archieve in full our human potential. And here it comes the work of designers, Human Factors, and HCI researchers. We help people to achieve their full potential by recognise their limitations and design around them. A good designer can only be driven by love for people and the passion to improve the world.