Content strategy is an emerging practice that sometimes is taken on by Information Architects. However, now it is becoming a recognised profession. There were three Content strategists at Content Strategy, Manhattan Style: Rachel Lovinger (@rlovinger), Jeffrey MacIntyre (@jeffmacintyre), Karen McGrane (@karenmcgrane), who flew from New York to chat about what they do in their profession.
Following my notes from the event:
- We are all publishers.
- Content is something that we used to pay for, e.g. magazines
- How do you convince people that they need a content strategy? With Humiliation and Fear. @jeffmacintyre suggested to show to clients their content. Immediately they will see the problem they have and act on it to avoid humiliation.
- Content strategy need to be evangelised
- If we want a better Internet we need to start to plan the content
- If you don’t sort out your website, don’t even think about publishing web 2.0 contents. If you believe that a blog or twitter account, will solve your problems, you are like a dysfunctional couple that think having baby would solve all their problems.
- How do you measure the value of content? We don’t know yet how to measure but it doesn’t mean it’s impossible.