Thinking about the Volcanic Election in UK

Thinking about the Volcanic Election in UK

I’m amazed that for the first time a political leaders’ debate has been broadcasted on UK television. In Italy we are familiar with this kind of format, which however doesn’t help the Italian political situation (as you may know!)The UK format seems to be more democratic (questions come from the public, not from an appointed journalist), questions are simple and the leaders’ answers  can be compared easily. Although in Italy the debate is moderated, it is not easy to understand the different views. Basically, they accuse each other to be a liar!

For your information, here you can compare an UK and Italian debate (if you can understand Italian)
Spoilt Rotten kids? BBC iPlayer – Panorama

Spoilt Rotten kids? BBC iPlayer – Panorama

http://www.bbc.co.uk/emp/10player.swf?revision=18182_18346

It such a shame that children have to suffer because of their parents behaviors. How can you be a grown up man and don’t know that sugar is bad for you children? Let’s introduce the “Patent to breed”, where parents go back to school to learn the basic of life, learn to say no and how to eat properly.

Who need Content Strategy? We are all publishers!

Who need Content Strategy? We are all publishers!

 

Content strategy is an emerging practice that sometimes is taken on by Information Architects. However, now it is becoming a recognised profession. There were three Content strategists at Content Strategy, Manhattan Style: Rachel Lovinger (@rlovinger), Jeffrey MacIntyre (@jeffmacintyre), Karen McGrane (@karenmcgrane), who flew from New York to chat about what they do in their profession.

 Following my notes from the event:

 

  • We are all publishers.
  • Content is something that we used to pay for, e.g. magazines
  • How do you convince people that they need a content strategy?  With Humiliation and Fear. @jeffmacintyre suggested to show to clients their content. Immediately they will see the problem they have and act on it to avoid humiliation.
  • Content strategy need to be evangelised
  • If we want a better Internet we need to start to plan the content
  • If you don’t sort out your website, don’t even think about publishing web 2.0 contents. If you believe that a blog or twitter account, will solve your problems, you are like a dysfunctional couple that think having baby would solve all their problems.
  • How do you measure the value of content? We don’t know yet how to measure but it doesn’t mean it’s impossible.

 To find out more about content strategy I would strongly suggest reading Content Strategy for the Web written by Kristina-Halvorson.